Sans Superellipse Beloj 13 is a regular weight, very narrow, low contrast, italic, tall x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, energetic, contemporary, editorial, sporty, forward-leaning, space-saving, emphasis, modern branding, high impact, motion feel, condensed, oblique, clean, streamlined, rounded.
This typeface is a highly condensed, forward-slanted sans with smooth, rounded-rectangle curves and a tightly controlled, low-contrast stroke. Counters are compact and vertically emphasized, giving the alphabet a tall, streamlined silhouette. Terminals are clean and mostly blunt, with gentle rounding that keeps the forms from feeling sharp despite the narrow proportions. The rhythm is quick and upright-leaning, with compact spacing and a consistent, engineered geometry across letters and figures.
It performs best in display contexts where vertical economy and high visual momentum are useful—headlines, posters, cover lines, and branded taglines. The condensed width makes it effective for tight spaces on packaging and labels, and the energetic slant fits sports, nightlife, and contemporary lifestyle applications. For longer passages, it is better suited to short bursts of text such as captions, pull quotes, or navigational labels.
The overall tone feels fast, modern, and utilitarian—like something built for motion and impact. Its narrow, slanted stance reads as energetic and slightly assertive, while the softened curves keep it approachable rather than harsh. The result is a contemporary voice that suits punchy, attention-driven typography.
The design appears intended to deliver a compact, high-impact italic sans that saves horizontal space while projecting speed and modernity. Its rounded superellipse construction suggests a deliberate effort to balance a technical, engineered feel with friendly curvature, making it adaptable to bold editorial and brand-forward typography.
The numerals and capitals maintain the same compressed, aerodynamic stance as the lowercase, supporting cohesive setting in mixed-case display lines. Round letters (such as O/C/G) stay squarish-rounded rather than purely circular, reinforcing the font’s superelliptical character. The italic angle is strong enough to signal emphasis even without additional styling.