Sans Normal Gogur 3 is a regular weight, very narrow, low contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, modernist, streamlined, airy, efficient, understated, space saving, forward motion, clean utility, modern tone, condensed, oblique, monoline, upright terminals, open apertures.
A condensed, oblique sans with monoline strokes and smooth, rounded construction. Letterforms are tall and narrowly proportioned, with clean joins and minimal modulation, creating an even, linear color in text. Curves are drawn as soft ellipses rather than perfect circles, and many terminals finish simply, keeping the silhouette crisp. Counters remain open despite the compression, and spacing feels deliberately tight but controlled for a compact rhythm.
This style works well when space is limited and a compact, fast-moving look is desired—such as headlines, poster typography, packaging copy, and brand wordmarks. It can also suit signage or interface labels where a condensed footprint helps fit longer strings, especially at medium to large sizes.
The overall tone is contemporary and utilitarian, with a slight forward lean that suggests motion and momentum. Its restrained detailing reads practical rather than expressive, giving it a neutral, editorial feel suited to information-led design.
The design appears intended to deliver a space-saving italic sans with a clean, modern rhythm. By combining narrow proportions with low-modulation strokes and open shapes, it aims for clarity and a sleek, contemporary voice while maintaining a consistent texture in running text.
Numerals follow the same narrow, slanted logic, with clear differentiation between rounded forms (0, 8, 9) and straight-sided figures (1, 4, 7). Uppercase and lowercase share a consistent, engineered geometry, and the italic angle is steady across the set, helping lines of text maintain a cohesive flow.