Sans Normal Goguw 12 is a regular weight, very narrow, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sports graphics, condensed, dynamic, retro, sporty, confident, space saving, speed emphasis, display impact, modern retro, leaning, tall, clean, upright terminals, open counters.
A tall, tightly set sans with a pronounced rightward slant and compact proportions. Strokes remain largely uniform, producing a steady rhythm, while rounded joins and softly squared terminals keep the texture clean rather than calligraphic. Curves are narrow and verticalized, with open, simplified counters that stay legible at display sizes. Overall spacing reads compressed and energetic, with slight width variation across glyphs that adds movement without breaking consistency.
Best suited to headlines and short-to-medium display copy where a compact, high-impact line can save horizontal space. It works well for branding, packaging, and promotional graphics that benefit from a fast, modern-retro tone, and it can add emphasis in editorial pull quotes when used with generous leading.
The overall tone feels brisk and forward-leaning, with a streamlined, vintage-modern character. Its condensed build and italic angle suggest speed and urgency, lending a sporty, poster-like confidence that reads as assertive rather than delicate.
The design appears intended to deliver a space-saving, high-energy italic voice with clean sans construction. Its narrow proportions and steady stroke weight prioritize strong vertical presence and quick readability in display applications.
Capitals are especially tall and narrow, giving words a vertical, sign-painting-like cadence even though the construction stays sans. Numerals match the same condensed, leaning stance and maintain a cohesive color in text lines, making the face feel optimized for attention-grabbing settings.