Print Apmam 10 is a light, narrow, low contrast, upright, short x-height font.
Keywords: kids, packaging, social, posters, branding, playful, friendly, casual, approachable, hand-drawn, handwritten warmth, everyday casual, human texture, rounded, monoline, loose, bouncy, open.
A casual hand-drawn print with monoline strokes and softly rounded terminals. Letterforms are tall and slender with open counters and a gently irregular rhythm, as if written with a felt-tip pen. Curves are smooth and slightly asymmetric, while straight strokes wobble subtly, creating an easy, human texture. Spacing is airy and the overall color stays even, with small variations in width and gesture that keep the texture lively rather than mechanical.
Well-suited for kid-friendly materials, casual branding, packaging, invitations, and short display copy where a handwritten feel adds warmth. It also works for captions, callouts, and social graphics that benefit from an informal, personable texture.
The font reads as friendly and informal, with a lighthearted, everyday tone. Its relaxed shapes and mild inconsistencies give it an approachable, personal voice that feels conversational and unpretentious.
Likely intended to provide a clean, readable hand-printed look that feels spontaneous and human, while remaining consistent enough for repeated use in titles and short passages.
Capitals are simple and readable with minimal flourish, and the lowercase maintains clear, uncomplicated constructions. Numerals follow the same hand-drawn logic, prioritizing clarity over strict geometric consistency.