Print Apmam 11 is a light, narrow, low contrast, upright, normal x-height font.
Keywords: packaging, posters, kids, social, crafts, friendly, casual, playful, approachable, handmade, human touch, casual readability, everyday notes, friendly voice, informal branding, rounded, monoline, bouncy, loose, informal.
A casual handwritten print with monoline strokes and softly rounded terminals. Letterforms are simplified and open, with gentle curvature and a slightly bouncy baseline rhythm that keeps the texture lively without becoming messy. Proportions lean tall and compact, with narrow counters in rounds like O/C/e and relatively short cross-strokes, giving the overall set a tidy, space-conscious footprint. The drawing shows natural irregularities—subtle wobble in verticals, uneven joins, and varied curve tension—while remaining consistent enough for comfortable reading in short blocks of text.
Well-suited to packaging, labels, posters, and social graphics that want a personable handwritten voice. It also works nicely for kid-oriented materials, crafts, and casual signage where a clean, friendly print texture is preferred over connected script.
The tone feels friendly and informal, like neat marker or pen lettering used for everyday notes. Its restrained quirkiness reads playful and human rather than decorative, making it approachable and conversational.
The design appears intended to mimic neat everyday hand lettering: simple printed shapes, a consistent monoline stroke, and just enough natural variation to feel authentic. It aims to stay legible while conveying an informal, welcoming personality.
Distinct handwritten cues include asymmetric bowls in B/P/R, a simple single-storey a and g, and a narrow, loopless feel in several lowercase forms. Numerals follow the same hand-drawn logic, with rounded shapes and straightforward construction that prioritizes clarity over strict typographic symmetry.