Sans Normal Osnos 3 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold, 'PF Adamant Sans Pro' by Parachute, 'Belle Sans' by Park Street Studio, 'Clearface Gothic SB' and 'Clearface Gothic SH' by Scangraphic Digital Type Collection, 'Cleargothic Pro' by SoftMaker, 'Ardoise Std' by Typofonderie, and 'Clearface Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, impactful, straightforward, high impact, clear display, modern utility, friendly geometry, rounded, sturdy, high-clarity, compact, heavy terminals.
This typeface is a heavy, geometric sans with rounded bowls and broadly drawn strokes that keep counters open and legible. Curves are smooth and circular (notably in O, C, G, and numerals), while straight strokes end in clean, squared terminals for a sturdy, poster-ready silhouette. The lowercase shows a single-storey a and g, with short, thick arms and minimal modulation; spacing appears compact but even, producing a dense, cohesive texture in text. Numerals are similarly robust and simple, with generous interior space that helps maintain clarity at large sizes.
Best suited to headlines, branding, signage, and packaging where maximum presence and quick recognition matter. The compact, heavy rhythm also works well for short UI labels or callouts at larger sizes, especially when a friendly geometric sans impression is desired.
The overall tone is bold and self-assured, with a contemporary, approachable feel driven by its rounded geometry and uncomplicated construction. It reads as practical and energetic rather than delicate, aiming for high visibility and a no-nonsense voice.
The design appears intended to deliver strong impact with simple, geometric letterforms that stay readable under heavy weight. Its rounded construction and open counters suggest an emphasis on approachable modernity while maintaining the solidity needed for display-driven typography.
Uppercase forms are wide and stable with strong vertical emphasis, while diagonals (V, W, X, Y) are hefty and visually balanced. The punctuation shown (colon, apostrophe) is large and prominent, matching the weight and contributing to an assertive typographic color.