Sans Normal Amgam 13 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, product design, brand systems, signage, editorial, clean, modern, neutral, friendly, corporate, legibility, neutrality, modern utility, system clarity, rounded, open, crisp, geometric, rational.
A clean sans with softly rounded, geometric construction and open counters. Strokes are even and steady, with smooth curve-to-stem joins and minimal stroke modulation, giving a calm, consistent rhythm. Terminals are largely straight-cut with rounded joins, and circular forms (O, o, 0) read as near-elliptical with generous interior space. Letterspacing appears balanced and straightforward, supporting clear word shapes in running text.
This font suits interface and product typography where clarity and consistency are priorities, and it scales well into headings thanks to its broad, open shapes. It also fits contemporary branding systems, wayfinding, and straightforward editorial layouts that benefit from a clean, unobtrusive sans.
The overall tone is modern and neutral, with a friendly clarity that feels practical rather than expressive. Its rounded geometry and open forms soften the voice, making it approachable while still reading as orderly and professional.
The design appears intended as a general-purpose, highly legible sans that leans on rounded geometric forms for an approachable modern feel. Its restrained details and consistent construction prioritize readability and versatility across text and display sizes.
Distinctive details include a single-storey lowercase a and g, a clean, simple t with a short crossbar, and a Q with a short diagonal tail. Numerals are plain and highly legible, with a rounded 0 and a simple 1, reinforcing an information-forward, no-nonsense character.