Sans Normal Amgam 5 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype and 'Clear Sans' by Positype (names referenced only for comparison).
Keywords: ui text, product design, editorial, presentations, signage, modern, neutral, clean, friendly, clarity, versatility, modernity, system design, geometric, rounded, even, crisp, minimal.
A clean geometric sans with even stroke color and rounded, circular construction throughout. Curves are smooth and consistent, with squared terminals on verticals and horizontals and minimal modulation at joins. Proportions feel balanced and contemporary, with open counters and clear interior spaces that keep letterforms from clogging at larger text sizes. The overall rhythm is steady and uncluttered, with straightforward, no-nonsense shapes across caps, lowercase, and figures.
This font works well for interface copy, product and brand systems, and general-purpose editorial settings where a clean, contemporary sans is needed. Its solid, even color makes it suitable for headings and subheads, while the open shapes support comfortable reading in short to medium text blocks. It should also perform well in wayfinding and presentation materials where clarity and neutrality are priorities.
The tone is modern and neutral with a subtle friendliness from its rounded geometry. It reads confident and straightforward rather than expressive, giving it a dependable, contemporary voice suited to everyday communication.
The design appears intended as a versatile, geometric everyday sans: restrained, highly legible, and visually consistent across letters and numerals. Its focus is on clarity and modern simplicity rather than distinctive quirks, making it easy to deploy across varied layouts and brand contexts.
Round glyphs like O/C/G and numerals such as 0/8/9 emphasize near-circular bowls, reinforcing a geometric foundation. Diagonals (V/W/X/Y) are crisp and direct, while the lowercase maintains simple, familiar forms that prioritize clarity over personality.