Sans Normal Isbi 2 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Peridot Latin' and 'Peridot PE' by Foundry5, 'HD Colton' by HyperDeluxe, 'JHC Mirko' by Jehoo Creative, 'Otoiwo Grotesk' by Pepper Type, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, retro, bold, playful, confident, impact, approachability, retro display, brand presence, clarity, rounded, soft-cornered, bulky, geometric, compact counters.
A heavy, rounded sans with broad proportions and a compact internal rhythm. Strokes are thick and consistent, with softened corners and gently squared-off curves that give bowls and counters a sturdy, blocky feel. Round letters like O and C read as wide ovals, while joins and terminals stay blunt and clean. The lowercase is built with simple, robust shapes and a tall x-height, keeping the texture dense and highly legible at display sizes; numerals match the same chunky, geometric construction.
Best suited for attention-grabbing headlines, posters, and bold brand marks where a strong, friendly voice is needed. It also works well for packaging and signage that benefit from rounded geometry and high visual weight, especially at larger sizes.
The overall tone is upbeat and approachable, combining a strong, poster-like presence with friendly roundness. Its bulky forms and soft geometry evoke a retro, pop-graphic sensibility that feels lively rather than formal.
Likely designed to deliver maximum impact with an approachable, rounded personality—pairing geometric simplicity with a dense, confident typographic color for display-forward communication.
The font’s dense color and tight apertures create a solid, impactful line of text, especially in headlines. Letterforms maintain a consistent, engineered feel across caps, lowercase, and figures, prioritizing punch and clarity over delicate detail.