Sans Normal Isru 4 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'Peridot Latin' by Foundry5, 'Favela' by Machalski, 'Otoiwo Grotesk' by Pepper Type, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, merchandise, sporty, punchy, retro, confident, energetic, impact, motion, brand presence, display clarity, retro tone, oblique, rounded, soft corners, ink-trap feel, compact counters.
A heavy, oblique sans with broad proportions and rounded geometry throughout. Strokes are thick and confident with gently softened corners, while many joins and terminals show subtle cut-ins that create an ink-trap-like bite and add definition at display sizes. Counters are relatively tight in letters like a, e, and s, and the overall silhouette leans on strong ovals and circular bowls for a chunky, cohesive texture. Numerals follow the same wide, weighty construction, maintaining consistent color and a steady forward rhythm.
Well-suited to short, high-impact text such as headlines, posters, event graphics, and sports or streetwear branding. It can also work for packaging and merchandise where a bold, energetic wordmark-like texture is desired, especially in all-caps or short phrases.
The overall tone is assertive and high-energy, with a sporty, poster-ready presence. Its forward slant and bulky shapes give it momentum and impact, evoking retro athletic branding and bold headline typography. Despite the weight, the rounded forms keep the voice friendly rather than harsh.
The design appears intended to deliver maximum impact with a smooth, rounded sans structure, using a consistent oblique slant and subtle cut-ins to keep heavy strokes legible and lively. Its proportions and dense color suggest a focus on branding and display typography over extended reading.
The design reads best at large sizes where its internal cut-ins and tight apertures remain clear; in smaller settings the dense counters can visually close. The oblique angle is consistent and contributes strongly to the font’s sense of speed and emphasis.