Slab Contrasted Vulo 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Clarendon BT' by Bitstream, 'Clarendon LT' by Linotype, 'Clarendon Serial' by SoftMaker, and 'Clarendon' and 'Clarendon No 1' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, western, poster, collegiate, sturdy, vintage, impact, heritage, legibility, bracketed, blocky, rounded joints, ink-trap feel, soft corners.
A heavy slab-serif with broad proportions, compact counters, and pronounced, bracketed serifs that read as sturdy blocks rather than razor-thin hairlines. Strokes show noticeable (but not extreme) modulation, with rounded joins and slightly softened terminals that keep the dense weight from feeling brittle. The lowercase is sturdy and simple, with single-storey forms and thick, stable horizontals; numerals follow the same chunky rhythm, with generous curves and strong slab anchors. Overall spacing and letterfit feel built for impact, creating an even, dark texture in lines of text.
Best suited to headlines, posters, and short emphatic copy where its wide stance and heavy slabs can command attention. It also fits branding marks, packaging fronts, and signage where a classic, workmanlike display voice is desired.
The tone is bold and declarative, evoking traditional American display vernacular—part Western poster, part collegiate signage. Its chunky serifs and softened details add a friendly, approachable confidence while still feeling authoritative and attention-grabbing.
The design appears intended as a high-impact display slab that balances rugged, traditional serif cues with softened transitions for approachable readability. It prioritizes strong silhouette and consistent, punchy texture across uppercase, lowercase, and figures.
At larger sizes the serifs and rounded transitions become a defining texture, giving headlines a stamped or printed-on-cardstock character. In dense settings the dark color and tight internal spaces can feel compact, reinforcing its billboard-like presence.