Slab Contrasted Vupo 9 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, branding, packaging, western, vintage, punchy, confident, playful, display impact, retro flavor, signage clarity, warmth, bracketed, rounded, blocky, soft corners, ball terminals.
A heavy slab serif with chunky, bracketed serifs and broadly rounded corners that soften the otherwise block-like construction. Strokes show noticeable contrast: verticals read sturdier while horizontals and joins taper slightly, giving the letters a subtly carved, poster-like texture rather than a purely monoline look. Counters are compact and often circular or oval (notably in O, o, e), and the lowercase shows sturdy, upright forms with a single-storey a and a descendered g. Overall spacing and rhythm favor big shapes and strong silhouettes, with short beaks and squared terminals that keep the texture dense and emphatic.
Best suited for display typography: headlines, posters, event materials, and signage where strong silhouettes and a vintage slab-serif voice are desirable. It can also work for branding and packaging that want an Americana or retro editorial feel, especially in short phrases and large set sizes.
The tone is bold and declarative with a friendly, old-time flavor—evoking classic Americana, wood-type posters, and storefront signage. It feels energetic and a bit theatrical, projecting confidence and humor without becoming overly formal.
The design appears intended to deliver maximum impact with a softened, approachable slab-serif aesthetic—combining poster-era heft with rounded details for a warm, characterful voice that remains highly legible at display sizes.
Distinctive details like the pronounced slab feet on i/l, the compact bowls on b/p/d/q, and the sturdy numerals contribute to a cohesive, display-first character. At small sizes the dense joins and tight counters can look heavy, but at headline sizes the letterforms read cleanly and carry strong presence.