Sans Normal Egmas 2 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: editorial, magazine, branding, packaging, posters, modern, clean, friendly, refined, readable italic, modern warmth, editorial tone, brand voice, humanist, rounded, open, airy, calligraphic.
A slanted, monolinear sans with subtly humanist construction and softly rounded joins. Curves are smooth and open, with generous counters and a calm, even rhythm in text. Terminals tend to finish with gentle tapering or slight flaring rather than blunt cuts, giving strokes a lightly calligraphic feel while staying essentially sans. Uppercase forms are simple and spacious; lowercase shows single-storey shapes and flowing diagonals that enhance continuity across words.
Works well for editorial typography such as magazine features, pull quotes, and lifestyle headlines where an italic voice is desired without high contrast. It can also serve branding and packaging that benefits from a clean, friendly slant, and for posters or short display lines where its open forms stay legible.
The overall tone is contemporary and approachable, with a polished editorial ease rather than a rigid technical voice. Its soft curvature and gentle stroke endings make it feel warm and literate, suitable for brands or layouts seeking clarity without starkness.
Likely designed to provide an italic sans that feels organic and readable, combining clean modern geometry with humanist softness. The aim appears to be a versatile, polished voice that maintains clarity in text while adding motion and personality.
The italic angle is consistent and helps create forward motion in paragraphs, while the round characters (like O/Q and 0/8/9) read smoothly thanks to wide apertures and balanced proportions. Numerals appear straightforward and readable, aligning well with the same relaxed, rounded drawing style.