Sans Normal Lubay 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Good' by FontFont, 'Rawson' by Latinotype, 'Morandi' by Monotype, 'June Pro' by Schriftlabor, 'Kappa' by W Type Foundry, and 'Ambra Sans' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, friendly, confident, playful, impact, motion, approachability, legibility, rounded, soft corners, chunky, compact, oblique.
A heavy, rounded sans with a pronounced oblique slant and compact, blocky proportions. Strokes are thick and largely monolinear, with softened corners and broad curved bowls that keep counters open despite the weight. The design favors sturdy, slightly condensed shapes and a tight, energetic rhythm, with simple, geometric construction and minimal fine detail.
Best suited to short, high-impact settings such as headlines, poster typography, product packaging, and bold brand marks where the oblique energy can carry the message. It also works well for sports, events, and promotional graphics that benefit from a friendly but forceful presence.
The overall tone feels bold and upbeat, with a friendly, approachable warmth rather than a strict or technical voice. Its slanted stance and chunky forms convey momentum and confidence, giving it a sporty, promotional character that reads as energetic and attention-seeking.
The design appears intended to deliver maximum impact with a warm, rounded feel—combining strong mass, clean sans construction, and an oblique posture to create a dynamic display voice that remains readable and approachable.
Uppercase forms look especially robust and stable, while the lowercase maintains clear, single-storey-like simplicity in key shapes and rounded terminals that prevent the weight from feeling harsh. Numerals match the same thick, soft-edged construction, remaining highly legible at display sizes.