Sans Normal Karam 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun and 'Centra No. 2' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, modern, friendly, assertive, impact, motion, modern branding, emphasis, display clarity, oblique, geometric, rounded, compact, sturdy.
A heavy, oblique sans with smooth, round construction and low-contrast strokes. Curves are generous and closed forms read cleanly, while terminals are mostly blunt and slightly angled, reinforcing the forward slant. Counters are relatively tight for the weight, giving the alphabet a compact, sturdy texture, and spacing appears even and controlled. Figures are simple and robust, matching the letters with consistent stroke density and rounded geometry.
Best suited for display roles such as headlines, posters, and prominent callouts where a strong, energetic voice is needed. It can work well for brand marks, packaging, and promotional graphics that benefit from a modern, sporty slant and bold presence. The sturdy shapes also translate well to large-format signage and high-contrast layouts.
The overall tone is energetic and confident, with a sporty, contemporary feel driven by the strong weight and steady rightward slant. Rounded shapes keep it approachable rather than aggressive, making it feel friendly but emphatic. It suggests motion and momentum, lending a dynamic voice to short statements and branding moments.
This font appears designed to deliver high-impact, forward-moving typography with an approachable, rounded sans structure. The consistent oblique angle and compact heft suggest an emphasis on speed, emphasis, and contemporary branding utility rather than quiet text setting.
The design maintains a consistent slant across uppercase, lowercase, and numerals, and the rounded geometry helps preserve legibility despite the dense color. The rhythm is smooth and uniform, with a noticeable emphasis on solid silhouettes over delicate detailing.