Sans Normal Ladav 12 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Afical' and 'Expline' by Formatype Foundry, 'Acherus Feral' by Horizon Type, 'Identidad' by Punchform, and 'Clobber Grotesk' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, punchy, dynamic, modern, confident, impact, motion, modernity, attention, oblique, slanted, heavyweight, geometric, rounded.
A heavy, right-slanted sans with broad proportions and sturdy, low-contrast strokes. Forms lean geometric and rounded, with smooth curves, open counters, and blunt terminals that keep the texture clean despite the strong weight. The rhythm is energetic and forward-moving, with consistent stroke presence across letters and numerals and a compact, no-nonsense construction that reads clearly at display sizes.
Best suited to headlines and short bursts of copy where impact is the priority—posters, bold branding moments, sports and event graphics, packaging callouts, and hero text in digital layouts. It can also work for subheads or emphasis within a typographic system when paired with a calmer text face.
The overall tone is assertive and high-impact, with a kinetic, sporty feel created by the oblique stance and bold silhouettes. It comes across contemporary and promotional, emphasizing momentum and confidence over subtlety or refinement.
The design appears intended to deliver a strong, contemporary sans voice with built-in motion from its slant and broad stance. Its geometry and uniform stroke presence prioritize immediacy, clarity, and visual punch in display contexts.
The numerals are large and attention-grabbing, matching the letters in weight and slant for a unified voice. Round characters like O/0/8 maintain solid interior space, while diagonals (A, V, W, X, Y) reinforce a fast, angular cadence without becoming sharp or spiky.