Sans Superellipse Kuly 1 is a very bold, very wide, low contrast, italic, normal x-height font.
Keywords: headlines, logotypes, sports branding, tech branding, posters, futuristic, technical, sporty, aggressive, streamlined, express speed, display impact, tech aesthetic, brand distinctiveness, rounded corners, squared curves, oblique slant, extended width, wide stance.
A heavy, extended sans with a consistent oblique slant and rounded-rectangle construction throughout. Curves resolve into squarish bowls and softened corners, producing superelliptic counters in letters like O, D, and Q. Strokes stay largely uniform with blunt, clipped terminals and frequent horizontal cut-ins that create a fast, segmented feel in forms such as S and 3. The overall rhythm is wide and low, with sturdy joins, compact apertures, and an emphasis on smooth, aerodynamic outlines rather than sharp corners.
Best suited for short, high-impact settings where its width and slant can project motion: headlines, branding marks, product identities, event posters, and UI/overlay elements in gaming or automotive contexts. It performs particularly well when set large, where the rounded-rect geometry and cut-in details remain clear and intentional.
The tone reads futuristic and performance-oriented, with a motorsport/tech energy driven by the forward lean and streamlined, modular cuts. It feels assertive and modern—more about speed and machinery than warmth or tradition.
The design appears intended to communicate speed and modernity through extended proportions, a forward slant, and rounded-rect forms, while adding a distinctive voice via segmented horizontal notches and clipped terminals. The goal seems to be a recognizable, display-first sans that feels engineered and contemporary.
Uppercase and lowercase share the same geometric logic, giving the system a cohesive, engineered look. Numerals match the headline character well, with rounded-rect silhouettes and occasional notch-like details that keep the set visually consistent at display sizes.