Sans Superellipse Horog 7 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'FS Industrie' by Fontsmith, 'Taz' by LucasFonts, 'Aeroko' by Monotype, 'A Grotesk' by Roman Cernohous Typotime, 'Sans Beam' by Stawix, 'Obvia Wide' by Typefolio, and 'Thicker' by Zetafonts (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, logos, confident, friendly, punchy, modern, playful, impact, approachability, modern branding, clarity, simplicity, blocky, rounded, compact, sturdy, geometric.
This is a heavy, rounded sans with a superellipse-driven skeleton: corners are broadly radiused, curves feel squared-off rather than purely circular, and straight strokes terminate with clean, flat ends. Counters are relatively tight, with rounded-rectangle interiors in letters like O, D, and P, and the overall rhythm is built from thick verticals and broad bowls. The lowercase shows a single-storey a and g, a short-armed r, and a compact, sturdy t, reinforcing a simple geometric construction and strong texture in words. Numerals match the same blocky curvature and dense color, staying clear and stable at display sizes.
It performs best in display roles where strong presence and quick recognition matter: headlines, brand marks, posters, packaging, app/website hero text, and bold UI labels. The heavy stroke weight and compact interiors make it especially effective for short phrases and large-scale typography where its rounded, blocky shapes can read cleanly.
The font conveys a bold, upbeat tone—assertive without feeling sharp or aggressive. Its rounded geometry and compact counters give it a friendly, contemporary voice that reads as approachable, energetic, and brand-forward.
The design appears intended to deliver maximum impact with a friendly, geometric personality—combining robust strokes with softened corners to create a modern, approachable display sans that remains highly legible at large sizes.
Round forms consistently skew toward rounded-rectangle proportions, creating a distinctive “soft block” feel across both caps and lowercase. The punctuation and spacing in the sample text produce a dense, impactful typographic color that favors headlines and short bursts of text over delicate, airy settings.