Sans Normal Nomor 2 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, clean, impact, clarity, modernity, approachability, blocky, roundish, sturdy, compact, geometric.
A heavy, sans-serif design with broad proportions and large internal counters. Curves are smooth and roundish while terminals finish cleanly, giving the shapes a solid, constructed feel. The lowercase shows a tall x-height with short ascenders/descenders, keeping word shapes compact and dense. Numerals and capitals read as sturdy and even, with consistent stroke weight and generous, simple curves.
Best suited for headlines, short statements, and display settings where strong presence is desirable. It works well for branding and packaging that need a modern, straightforward feel, and for signage or UI callouts where quick recognition and visual weight help anchor the layout.
The overall tone is bold and direct, with a friendly, contemporary voice rather than an ornate or formal one. Its large presence and compact word shapes make it feel assertive, approachable, and optimized for immediate impact.
The design appears intended to deliver maximum impact with minimal fuss: simplified, solid letterforms, compact lowercase proportions, and smooth geometry aimed at clear, contemporary display typography.
The rhythm is steady and uniform, with simplified joins and minimal detailing that keeps forms crisp at a glance. Round letters (like O/C/G) lean toward near-circular geometry, while diagonals (like V/W/X) remain broad and stable, reinforcing a strong headline texture.