Sans Superellipse Horol 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Evanston Tavern' by Kimmy Design, 'Gemsbuck Pro' by Studio Fat Cat, and 'Obvia Wide' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, signage, industrial, sporty, techy, confident, retro-futurist, impact, clarity, industrial tone, modern branding, blocky, rounded corners, squared bowls, compact, sturdy.
A heavy, block-forward sans with rounded-rectangle construction throughout. Curves resolve into squared bowls and softened corners rather than true circles, giving counters a superelliptical, inset feel (notably in O, D, 0, and 8). Strokes are uniform and dense, terminals are blunt, and joins are clean and mechanical. Proportions read broad and stable, with compact apertures and a controlled rhythm that keeps lines of text looking tightly packed and highly legible at large sizes.
Best suited to headlines, posters, titles, and brand marks where maximum impact and quick readability matter. It also works well for packaging, labels, and wayfinding-style signage, particularly in contexts that benefit from a rugged, modern industrial voice.
The overall tone is assertive and utilitarian, with a contemporary tech-and-equipment flavor. Its rounded corners soften the mass, balancing toughness with approachability, while the squared forms suggest machinery, signage, and performance branding.
The design appears intended to deliver a bold, compact presence using rounded-rectangle geometry for a distinctive, contemporary look. It prioritizes strong silhouettes and consistent, machine-like construction to stay clear and forceful in display settings.
Numerals and capitals feel especially punchy due to the rectangular counters and minimal interior whitespace, producing strong silhouette recognition. The lowercase maintains the same engineered geometry, keeping the texture consistent between display lines and short bursts of text.