Sans Normal Segiv 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Fold Grotesque' and 'Fold Grotesque Variable' by Colophon Foundry, 'Malva' by Harbor Type, and 'Core Sans AR' by S-Core (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, presentations, clean, friendly, modern, neutral, approachable, everyday utility, warm neutrality, screen clarity, broad legibility, rounded, monoline, open apertures, soft corners, geometric.
A rounded, monoline sans with softly finished terminals and a generally geometric construction. Curves are smooth and near-circular, with open apertures in letters like C, S, and e that keep forms airy at text sizes. Capitals read sturdy and simple, while the lowercase maintains a straightforward rhythm with single-storey a and g and a compact, unobtrusive f. Numerals follow the same rounded logic, with clear, uncomplicated shapes and minimal detail.
It suits interface and product typography where a clean, non-distracting voice is needed, and it holds up well in short paragraphs and informational copy. The rounded construction also makes it a good fit for signage, instructional materials, and slide decks where clarity and a friendly tone are both desirable.
The overall tone is calm, friendly, and contemporary, with softened corners that reduce severity without becoming playful or quirky. It feels neutral and dependable, suggesting clarity and approachability rather than strong editorial or technical character.
The design intention appears to be a versatile, modern sans optimized for clear reading and broad applicability. Rounded terminals and geometric curves add warmth while keeping the overall structure plain and functional for everyday typographic use.
Spacing appears even and text color is consistent, producing a smooth gray in paragraphs. The design favors legibility through open counters and restrained detailing, with punctuation and basic symbols blending in cleanly alongside letters and figures.