Slab Contrasted Fulu 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Vigor DT' by DTP Types, 'Equip Slab' by Hoftype, 'TheSerif' by LucasFonts, 'PF Centro Slab Press' by Parachute, 'Tabac Slab' by Suitcase Type Foundry, and 'Paul Slab' and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, retro, robust, friendly, punchy, impact, retro appeal, sturdiness, approachability, display clarity, blocky, chunky, bracketed, soft corners, high impact.
A heavy, display-oriented slab serif with broad proportions and a compact, muscular rhythm. Strokes are thick with minimal modulation, and the serifs read as sturdy slabs with subtle bracketing that softens the joins. Counters are relatively small for the weight, giving the letters a dense, solid color, while apertures stay open enough to keep forms recognizable. The lowercase shows a single-storey a and g, a firm, squared-off treatment on many terminals, and numerals that feel wide and emphatic to match the caps.
Best suited to headlines, posters, packaging, and bold brand marks where maximum impact and clear letterforms are needed. It also works well for signage and editorial display applications, especially when the goal is a sturdy, retro-forward voice rather than quiet body text.
The overall tone is bold and assured, with a vintage, poster-like presence that feels welcoming rather than severe. Its chunky slabs and rounded transitions suggest Americana and editorial headline traditions, projecting warmth, solidity, and a bit of showmanship.
The design appears intended to deliver a high-impact slab serif for display use, combining classic, sturdy serif construction with softened transitions for a more approachable feel. It prioritizes strong silhouette and dense typographic color to stand out in attention-driven layouts.
In text settings the dense weight creates strong emphasis and benefits from generous spacing and larger sizes. The wide set and substantial serifs make the line texture attention-grabbing, especially in all-caps and short phrases.