Slab Contrasted Pypy 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Vigor DT' by DTP Types, 'FF Marselis Slab' by FontFont, 'Orgon Slab' by Hoftype, 'CamingoSlab' by Jan Fromm, and 'Amasis' by Monotype (names referenced only for comparison).
Keywords: posters, headlines, packaging, logotypes, signage, western, vintage, hearty, confident, playful, impact, nostalgia, display, sturdiness, warmth, blocky, bracketed, softened, chunky, compact.
A heavy slab serif with broad proportions and compact internal counters, built from stout verticals and thick, squared-off terminals. Serifs are block-like and often bracketed into the stems, with softened joins that keep the shapes from feeling purely mechanical. Curves are generously rounded (notably in C, G, O, S) while diagonals stay sturdy and simplified (V, W, Y). The rhythm is punchy and dense, with sturdy letterforms and a consistent, poster-friendly texture across uppercase, lowercase, and numerals.
Works best for short, high-impact text such as posters, headlines, and promotional graphics where strong silhouettes and a dense typographic color are desirable. It also suits packaging, labels, and signage that benefits from a vintage, bold slab-serif voice. In editorial contexts, it’s most effective for titles and section breaks rather than extended small-size body copy.
The overall tone is bold and outgoing, with a nostalgic, storefront feel that suggests Americana and headline display work. Its chunky slabs and rounded corners add warmth and a slightly playful character, reading as friendly rather than formal. The strong silhouettes project confidence and immediacy, making it feel suited to attention-grabbing messaging.
This design appears intended to deliver maximum presence with a classic slab-serif vocabulary, combining thick, confident strokes with softened shaping for approachability. The wide stance and chunky serifs aim to create strong, easily recognizable word shapes in display typography, with a nostalgic tone suited to branding and attention-first applications.
Uppercase forms are notably assertive and stable, while lowercase keeps the same weight and presence, helping mixed-case text maintain a consistent color. Numerals match the letterforms in mass and width, reading clearly at display sizes. The dense counters and thick joins can reduce clarity at very small sizes, but they reinforce impact at larger settings.