Slab Square Gumo 3 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, packaging, logo, playful, rugged, retro, western, poster, display impact, retro flavor, signage utility, brand character, blocky, chunky, soft-cornered, quirky, heavyweight.
A heavy, block-forward slab serif with broad strokes and compact counters. The letterforms show squared, flat-ended slabs and terminals, often with slightly notched or stepped joins that give the silhouettes a cutout, hand-tooled feel. Curves are full and rounded (notably in O/C/G and the bowls), while straights remain sturdy and vertical, producing a strong, even color in text. Spacing and widths vary noticeably across the set, adding a lively rhythm; the lowercase is compact with sturdy stems and simple, rounded dots, and the numerals are bold and geometric with clear, poster-friendly shapes.
This font is well suited to headlines, posters, storefront or event signage, and packaging where a bold, vintage-leaning slab serif can carry the message from a distance. It also works for badges, labels, and logo wordmarks that benefit from a chunky, memorable silhouette, especially when set with generous leading and simple supporting type.
The overall tone is bold and characterful, balancing a classic slab-serif solidity with a playful, slightly irregular display energy. It suggests vintage signage and show-poster typography—confident, informal, and a bit rambunctious—while still staying highly legible at large sizes.
The likely intention is to deliver a bold slab serif built for display: strong presence, quick readability, and a distinctive, handcrafted edge that evokes retro and western-tinged printing traditions. The variable widths and carved details appear designed to keep large text energetic and recognizable rather than strictly uniform.
The design’s distinctive flavor comes from its squared slabs combined with small internal corner cuts and wedge-like shaping on some diagonals, which creates a lively texture without relying on contrast. In longer samples, the dense weight and compact apertures keep the page dark and impactful, favoring short phrases and headlines over extended reading.