Sans Normal Osraf 3 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Cosan' by Adtypo, 'Panton Rust' by Fontfabric, 'NeoGram' by The Northern Block, and 'Samplex' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social ads, confident, friendly, modern, loud, sporty, impact, approachability, clarity, modernity, display strength, rounded, blunt, compact, blocky, high impact.
A heavy, rounded sans with compact proportions and wide, open counters. Curves are built from near-circular bowls and smooth joins, paired with blunt, squared terminals that keep the texture solid and uniform. Uppercase shapes are sturdy and simple, while lowercase forms lean toward single‑storey constructions (notably a and g), reinforcing a contemporary, straightforward rhythm. Numerals are large and assertive with generous interior space, designed to hold up clearly at display sizes.
This font is well suited to headlines, posters, and short promotional copy where strong presence is needed. It can work effectively in branding and packaging that benefits from a friendly but powerful voice, and it holds up well for bold digital applications such as social ads and hero text.
The overall tone is bold and approachable—clean enough to feel contemporary, but with rounded geometry that softens the mass and adds friendliness. Its dense color and uncomplicated letterforms project confidence and immediacy, making it feel energetic and attention-grabbing rather than refined or delicate.
The letterforms appear designed to deliver maximum impact with a softened, rounded feel—combining strong black weight, clear counters, and simple constructions for quick recognition. The overall system favors contemporary, versatile display typography that remains readable and consistent across mixed-case settings.
The design maintains consistent stroke weight and smooth curvature across the set, producing an even, dark typographic color in text. Details like the short, sturdy arms and minimal apertures prioritize impact and legibility at larger sizes over subtle nuance.