Sans Normal Ombav 7 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Siro' by Dharma Type, 'Allotrope' by Kostic, and 'Etelka' and 'Inicia' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, punchy, sporty, impact, clarity, modernity, approachability, visibility, rounded, geometric, blocky, compact, clean.
A heavy, rounded sans with broad proportions and clean, low-contrast strokes. Curves are smooth and generous (notably in C, G, O, and S), paired with sturdy verticals and fairly square terminals that keep the overall texture dense. Counters are open and uncomplicated, and the lowercase shows a double-storey a alongside a single-storey g, giving a practical, contemporary feel. Numerals are similarly robust, with simple, strongly silhouetted forms that read clearly at large sizes.
Best suited to display roles where strong presence is needed—headlines, posters, branding, and attention-grabbing packaging. It can also work for signage and UI moments such as hero titles or section headers where a stable, readable, high-impact sans is desired.
The overall tone is assertive and contemporary, with a friendly edge created by rounded geometry and ample curves. Its weight and breadth communicate strength and immediacy, making it feel energetic and straightforward rather than delicate or formal.
The design appears intended as a contemporary, high-impact sans that combines geometric roundness with sturdy structure. It prioritizes strong silhouettes and consistent rhythm for clear, confident messaging in prominent typographic settings.
Spacing appears even and the rhythm is consistent across mixed-case text, producing a solid typographic color. The design favors simple, high-impact silhouettes over detail, which helps maintain clarity in short lines and bold statements.