Sans Normal Vokiw 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Flexo Soft' by Durotype, 'Nusara' by Locomotype, 'MVB Embarcadero' by MVB, 'Cachet' by Monotype, 'Arthura' by Seniors Studio, 'Karlsen' and 'Karlsen Round' by TypeUnion, and 'Great Escape' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports graphics, sporty, friendly, energetic, retro, informal, impact, approachability, motion, brand voice, display clarity, rounded, soft corners, compact, bouncy, high legibility.
A heavy, right-leaning sans with rounded terminals and softened corners that give the strokes a smooth, airbrushed feel. Curves are broad and clean, counters are open, and joins stay sturdy, producing a compact, blocky silhouette without feeling rigid. The rhythm is lively, with slightly varied character widths and a consistent forward slant that keeps words moving. Numerals and capitals read clearly at a glance, with simple, robust shapes and minimal internal detailing.
Best suited to headlines, posters, logos, and brand moments that need a bold, friendly impact. It should work well on packaging, event graphics, sports-themed materials, and social media typography where short-to-medium text needs to feel energetic and accessible. In very long passages, its strong texture may be better reserved for callouts, subheads, and emphasized copy.
The overall tone is upbeat and approachable, combining a sporty, display-ready presence with an easygoing, casual voice. The italic slant and rounded construction add momentum and friendliness, while the heavy color makes it feel confident and extroverted. It hints at retro athletic branding and informal headline typography rather than austere corporate neutrality.
The font appears designed to deliver a high-impact, contemporary italic sans with softened geometry—balancing assertiveness with approachability. Its consistent rounding and sturdy shapes suggest an intention to remain legible while projecting motion and warmth, making it well aligned with promotional and brand-forward display use.
The design maintains strong clarity in dense settings thanks to generous apertures and uncomplicated forms, while the rounded terminals prevent the texture from becoming harsh. Spacing appears comfortably open for a heavy style, helping maintain readability in short lines and punchy phrases.