Sans Normal Ramoh 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Futura' and 'Futura Paneuropean' by Linotype and 'Mix Modern' by Mix Fonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, kids media, playful, friendly, retro, casual, approachable, approachability, cheerfulness, display impact, informal tone, retro warmth, rounded, soft, bouncy, chunky, compact.
A rounded sans with thick, softly blunted terminals and generously curved joins throughout. The design leans slightly forward and feels lively, with subtly uneven, hand-drawn-like rhythm in strokes and spacing. Bowls are broad and circular, counters are compact but open enough for clarity, and curves dominate even in typically angular letters. Numerals and lowercase forms keep the same pillowy construction, producing a cohesive, chunky silhouette at both display and large text sizes.
Well-suited for short, high-impact text such as headlines, posters, labels, and brand marks where warmth and personality are desired. It also fits playful editorial callouts, event graphics, and packaging that benefits from rounded, friendly letterforms.
The overall tone is cheerful and informal, with a buoyant, kid-friendly friendliness that reads as welcoming rather than technical. Its forward slant and rounded shapes add energy and a lighthearted, slightly retro sign-painting feel.
The letterforms appear designed to deliver a bold, approachable voice with soft geometry and a casual forward motion, prioritizing friendliness and visual charm over strict neutrality. The consistent rounded construction suggests an intention to be immediately legible while maintaining a distinctive, upbeat texture.
Uppercase characters have sturdy, simplified construction with minimal sharp corners, while lowercase forms stay rounded and compact, contributing to a tight, rhythmic texture in paragraphs. The sample text shows strong color and strong word shapes, with smooth curves carrying most of the personality.