Sans Normal Vogan 3 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Kinetika' by Monotype, and 'Manifestor' by Stawix (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, friendly, modern, energetic, approachable, impact, motion, approachability, modernity, clarity, rounded, soft corners, geometric, compact joins, high legibility.
This typeface is a slanted sans with sturdy, low-contrast strokes and broadly rounded geometry. Curves are smooth and slightly squarish at turns, with softened terminals that keep the texture dense and even. Counters are open and clean, and the overall width and spacing create a confident, forward-leaning rhythm suitable for short-to-medium text. Figures and capitals share the same solid, simplified construction, staying consistent in weight and curvature.
It works best for headlines, brand marks, and promotional copy where a strong, energetic sans is needed. The sturdy forms and rounded construction also suit packaging, signage, and sports or lifestyle-oriented design systems. In longer passages it can remain readable, but its assertive presence is most effective at display and subhead sizes.
The design reads as upbeat and contemporary, with an athletic, forward-motion feel created by the consistent slant and robust strokes. Rounded forms and softened corners add friendliness, keeping it approachable rather than severe. The overall impression is bold in voice and high-energy, without becoming decorative.
The font appears designed to deliver a modern, high-impact sans voice with a sense of motion and friendliness. Its softened geometry and consistent stroke behavior suggest an intention to balance rugged legibility with approachable, contemporary styling for marketing-led typography.
The slant is steady across cases and numerals, and the shapes favor simple, geometric constructions over calligraphic modulation. The lowercase shows clear, compact forms with straightforward apertures, maintaining clarity at display sizes. The sample text demonstrates a strong, uniform color on the line, with smooth curves that avoid sharp spikes or brittle details.