Sans Normal Negod 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Core Sans NR' by S-Core and 'Asgard' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, playful, retro, friendly, punchy, impact, approachability, headline clarity, brand voice, retro modernity, rounded, bulky, soft corners, high impact, compact counters.
A heavy, rounded sans with broad proportions and simplified, geometric construction. Strokes are thick and fairly even, with softened joins and generously rounded outer curves that keep the color dense but not harsh. Counters are compact—especially in B, a, e, and s—creating a strong silhouette and a dark, poster-like texture in paragraphs. Terminals are mostly blunt and straight, and the overall rhythm is steady and blocky, with clear, sturdy verticals and wide bowls.
Best suited for attention-driven applications such as headlines, posters, signage, and bold brand marks where maximum presence is desired. It can work well for packaging and promotional graphics, especially when set with ample tracking and line spacing to preserve clarity in dense passages.
The tone is bold and approachable, mixing a no-nonsense headline presence with a subtly whimsical softness from the rounded forms. It reads as modern-retro and energetic, suited to designs that want to feel loud, friendly, and self-assured rather than formal or delicate.
The design appears intended to deliver a high-impact display voice with approachable, rounded geometry—prioritizing strong silhouettes and immediate legibility over fine detail. Its compact counters and sturdy shapes suggest a focus on branding and editorial display settings where a friendly but assertive tone is needed.
In the sample text, the dense stroke weight and tight internal spaces make the font most comfortable at display sizes, where the rounded geometry and distinctive shapes (notably the g, s, and numerals) remain clear. The wide footprint and strong horizontal emphasis give words a stable, grounded feel and help short phrases land with impact.