Sans Normal Osriy 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Fold Grotesque' by Colophon Foundry and 'Newhouse DT' by DTP Types (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, contemporary, friendly, bold, sporty, impact, clarity, modernity, approachability, geometric, round, compact, sturdy, clean.
A heavy, geometric sans with broad proportions, large counters, and smooth, circular construction. Strokes are thick and steady with minimal modulation, and terminals are cleanly cut for a crisp, printed feel. The lowercase shows single-storey forms (notably a and g) with a straightforward, compact rhythm, while the uppercase maintains simple, blocky silhouettes with rounded bowls (B, D, O, P) and a clean, open C. Numerals are robust and highly legible, with generous interior space and strong, stable curves.
Best suited for high-impact headlines, posters, and branding where strong presence and quick readability are priorities. It also performs well for signage and packaging that need a bold, friendly voice, and for short UI labels or badges where clarity at a glance matters.
The overall tone is assertive and energetic while staying approachable, thanks to its round geometry and open counters. It reads as modern and practical—more “bold utility” than decorative—making text feel direct, confident, and upbeat.
The design intent appears to be a no-nonsense, geometric workhorse for display typography—delivering maximum visual weight with clean construction and dependable legibility. Its simplified shapes and rounded structure suggest an aim toward modern, approachable communication in branding and advertising contexts.
Spacing and sidebearings appear even in running text, supporting strong word shapes despite the extreme weight. The design favors clarity at display sizes, with simplified joins and sturdy diagonals that keep forms from collapsing under the heavy stroke.