Sans Normal Amrim 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Fazeta Sans' by Adtypo, 'Aragon Sans' by Canada Type, 'Cirta Two' by Eurotypo, 'FF Kievit' by FontFont, 'Linotype Aroma' and 'Linotype Aroma No. 2' by Linotype, 'Jannon Sans' by Storm Type Foundry, and 'Cielo' by Wilton Foundry (names referenced only for comparison).
Keywords: branding, packaging, headlines, posters, ui labels, friendly, modern, approachable, clean, confident, clarity, approachability, modernity, versatility, brand voice, rounded, geometric, soft corners, open counters, compact.
A rounded, geometric sans with sturdy, even strokes and softly eased terminals. Curves are drawn from clean circular and elliptical forms, while straight stems stay vertical and plain, giving the face a stable rhythm. Counters are generally open (notably in C, S, a, e), and proportions feel slightly compact with generous stroke weight that keeps interior spaces clear. The lowercase uses a single-storey a and g, simple i/j dots, and a short-shouldered r, maintaining a consistent, straightforward construction across the set.
Works well for branding, packaging, and headline typography where a warm modern presence is desired. It can also serve in UI labels and short-form editorial callouts thanks to its open shapes and steady, even color, particularly at medium-to-large sizes.
The overall tone is friendly and contemporary, with smooth geometry that feels approachable rather than austere. Its weight and rounded shaping add confidence and warmth, making the voice suitable for energetic, upbeat messaging without looking quirky or decorative.
The design appears intended to deliver a modern, friendly sans voice built on geometric round forms and uncomplicated letter construction. It prioritizes clarity and a cohesive, contemporary texture while adding softness through rounded detailing.
Round characters like O and Q are near-circular and prominent; Q uses a short diagonal tail that reads clearly at display sizes. Numerals are sturdy and simple, with a rounded 0 and a curved 2 and 3 that match the overall softness. The sample text shows good word-shape consistency and a steady texture that stays readable even in dense lines.