Sans Normal Higor 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'BR Segma' by Brink, 'Fixga' by Formatype Foundry, 'Acherus Feral' by Horizon Type, 'Nevaeh' by Kufic Studio, and 'Clobber Grotesk' by Wordshape (names referenced only for comparison).
Keywords: branding, packaging, children’s, posters, social media, friendly, playful, casual, approachable, youthful, soften modernism, add warmth, increase approachability, inject personality, rounded, soft, bouncy, informal, hand-drawn.
A rounded sans with smooth, monoline strokes and generously softened terminals throughout. Curves are prominent and slightly bouncy, with subtly irregular geometry that keeps forms from feeling purely mechanical. Counters are open and mostly circular, while joins and corners are consistently rounded; some diagonals and bowls show gentle wobble that reads as intentionally informal. The lowercase is simple and legible with single-storey forms where expected, and figures are rounded and open with a clear, friendly silhouette.
Well-suited to branding systems that want to feel friendly and informal, especially for food, lifestyle, and family-oriented products. It works nicely for packaging, short headlines, posters, and social media graphics where a soft, welcoming voice helps. It can also serve UI or in-app headings when a playful tone is desired, and remains readable for brief text blocks at comfortable sizes.
The overall tone is warm and easygoing, leaning toward playful and personable rather than corporate or technical. Its soft curves and lightly quirky construction suggest a handmade sensibility while remaining clean enough for everyday reading. It communicates friendliness and approachability, with a mild retro/whimsical feel.
The design appears intended to deliver a clean sans foundation with added warmth: rounded corners, smooth terminals, and a lightly imperfect rhythm that humanizes the shapes. It prioritizes approachability and character while keeping letterforms straightforward and familiar for reliable legibility.
Spacing and rhythm feel relaxed, with rounded shapes creating a smooth texture in words. The uppercase maintains a consistent softness, while the lowercase introduces extra character through slightly varied stroke flow and rounded hooks/shoulders. Numerals follow the same soft logic, favoring open shapes and rounded ends for a cohesive set.