Sans Contrasted Ulpy 3 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'TA Modern Times' by Tural Alisoy (names referenced only for comparison).
Keywords: headlines, magazine, branding, posters, packaging, editorial, classic, authoritative, formal, luxury, premium tone, headline impact, editorial clarity, classic revival, bracketed, flared, crisp, sculpted, calligraphic.
This typeface shows strong thick-to-thin modulation with crisp, tapered terminals and subtly flared stroke endings that read as serifless at a glance but feel influenced by engraved and calligraphic forms. Curves are smooth and generously rounded, while verticals remain steady and prominent, producing a confident rhythm in text. Capitals are broad and open with controlled apertures; lowercase forms keep a traditional, readable structure with a two-storey “a” and compact joins. Numerals are similarly contrasted, with elegant curves and clear figure shapes that suit display and larger text sizes.
It performs especially well in headlines, editorial layouts, and brand marks where contrast and sculpted terminals can provide character. It can also support short passages, pull quotes, and premium packaging text when set with comfortable spacing and not pushed too small.
The overall tone is editorial and refined, with a classic, slightly luxurious voice. The sharp tapers and sculpted curves lend a sense of authority and polish, making it feel suited to premium contexts rather than casual or playful ones.
The design appears intended to deliver a modernized, high-contrast reading of classic letterforms: clean and upright in stance, but enriched by tapered terminals and engraved-like modulation to add sophistication and hierarchy.
Diagonal strokes (notably in letters like V, W, X, and Z) keep a clean, sharp presence, while rounded letters maintain a consistent internal tension that helps the set feel cohesive. The contrast is pronounced enough to create sparkle in headlines, yet the underlying proportions remain conventional and stable for composed typography.