Sans Contrasted Uljo 3 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Luvian' by Eko Bimantara (names referenced only for comparison).
Keywords: headlines, editorial, posters, branding, packaging, authoritative, classic, formal, dramatic, impact, legibility, tradition, editorial voice, authority, bracketed, flared, sculpted, crisp, stately.
This typeface uses sturdy, blocky letterforms with pronounced stroke modulation and sharply defined terminals. Uppercase proportions are broad and stable, with generous bowls and counters that keep the color even at display sizes. Curves are smooth and slightly sculpted, while joins and corners stay crisp, producing a confident rhythm across words. The lowercase follows a traditional, readable skeleton with compact apertures and strong vertical emphasis, and the numerals match with weighty forms and clear interior spaces.
It performs especially well in headlines, pull quotes, and editorial titling where strong contrast and broad forms can carry impact. It also suits brand marks and packaging that want a traditional, authoritative voice, and it can work for short subheads or lead paragraphs when set with comfortable spacing.
The overall tone is authoritative and editorial, mixing a traditional, bookish dignity with a more forceful, poster-like presence. The contrast and crisp finishing add drama and a sense of seriousness, making the text feel formal and deliberate rather than casual.
The design appears intended to deliver a bold, high-impact reading experience with a classic, print-rooted sensibility. Its sculpted contrast and steady proportions suggest a focus on display typography that remains structured and legible in prominent settings.
In the sample text, the dense weight and modulation create a dark, impactful texture that reads best with a bit of breathing room in tracking and line spacing. The design’s broad capitals and stout curves give headlines a stately, institutional character, while the consistent structure keeps longer lines from feeling unruly.