Sans Normal Rumar 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Moris' by Katatrad; 'Byker', 'Nauman Neue', and 'NuOrder' by The Northern Block; and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: ui labels, app branding, packaging, posters, social graphics, friendly, casual, modern, approachable, soft, approachability, motion, modernization, readability, informality, rounded, humanist, oblique, smooth, open.
A rounded, oblique sans with smooth, continuous curves and softly terminated strokes. Letterforms lean consistently to the right with a steady rhythm, moderate apertures, and generous rounding at joins and corners, giving the design a cohesive, fluid texture. Proportions feel balanced and readable, with compact bowls and subtly tapered strokes that keep the silhouettes lively without introducing noticeable contrast.
This style works well for interface labels, short headlines, and brand touchpoints where a friendly, modern voice is desired. It can also perform effectively in posters, packaging, and social media graphics where a smooth italic sans adds energy without feeling aggressive.
The overall tone is warm and informal, with a personable, conversational feel. Its slanted stance and rounded geometry add motion and ease, reading as contemporary and friendly rather than technical or severe.
The design appears intended to deliver an easygoing italic sans for general-purpose communication—clean enough for everyday readability, but softened and rounded to feel approachable and contemporary.
Uppercase forms stay simple and clean while retaining a slightly humanist softness, and the lowercase maintains clear differentiation through open shapes and straightforward construction. Numerals follow the same rounded, oblique logic, appearing smooth and consistent alongside the letters.