Slab Contrasted Vupa 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Askan' by Hoftype, 'Bogue' and 'Bogue Slab' by Melvastype, 'Mediator Serif' by ParaType, and 'Bogart' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, logotypes, bold, western, poster, collegiate, industrial, impact, vintage sign, sturdy branding, headline clarity, slab serifs, bracketed, rounded joins, sturdy, chunky.
This typeface features heavy, blocky letterforms with prominent slab serifs and softly bracketed transitions into the stems. Strokes show modest shaping and gentle contrast, with rounded interior corners and open counters that keep the forms readable despite the mass. Proportions are broad and steady, with a compact, muscular rhythm and clear, straight-sided construction in many capitals. Terminals and serifs feel squared and substantial rather than sharp, giving the overall texture a dense, even color in text and a strong silhouette in display.
It performs best in large sizes where its slab serifs and broad shapes can carry impact—headlines, posters, signage, and bold packaging titles. It can also suit short text blocks or pull quotes when a dense, emphatic voice is desired, especially in branding contexts that lean retro or industrial.
The tone is assertive and traditional, evoking a vintage, workmanlike confidence. Its bold slabs and wide stance suggest classic American poster and storefront lettering, with a friendly rough-and-ready energy rather than a refined editorial mood.
The design appears aimed at delivering maximum presence with a sturdy slab-serif structure, balancing strong, squared forms with slightly softened curves for approachability. It reads as a display-focused face intended to reference vintage poster and sign typography while remaining clear and straightforward in use.
The lowercase includes sturdy, slightly oldstyle-leaning details (such as a single-storey “g”) and rounded bowls that add warmth to an otherwise rigid framework. Numerals are heavy and highly legible, matching the same blocky, sign-painting sensibility as the letters.