Sans Normal Afdin 9 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Ricardo' by Bureau Roffa, 'Sans Atwic Modern' by Caron twice, 'FS Elliot' and 'FS Elliot Paneuropean' by Fontsmith, and 'Indikator' and 'Neptune' by Indian Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, contemporary, dynamic, sporty, clean, confident, modernize, add motion, increase impact, improve clarity, oblique, geometric, rounded, boldish, open forms.
A slanted sans with broad proportions and smooth, rounded construction. Strokes stay even and sturdy, with generous curves and open counters that keep letters clear at larger sizes. Terminals are mostly clean and blunt, while diagonals and curves show consistent, slightly forward-leaning rhythm. Uppercase forms feel stable and roomy; lowercase maintains straightforward shapes with a simple single-storey feel in key letters and compact, utilitarian details.
Best suited for headlines, short text, and prominent UI or print applications where a forward-leaning, energetic voice is helpful. It should work well in branding, packaging, signage, and promotional materials where wide, open letterforms can deliver strong visibility and a modern tone.
The overall tone is modern and energetic, with an italic stance that suggests motion and decisiveness. Its wide set and solid color give it a confident, punchy presence without becoming ornamental. The feel leans functional and contemporary, suited to messaging that wants to look active and direct.
The design appears intended to provide a clean, contemporary sans voice with built-in momentum from the slanted construction. It prioritizes bold clarity, open shapes, and a broad stance to create high-impact typography for display settings.
The figures are round and prominent, matching the font’s broad footprint and smooth curvature. In text, the slant is assertive but controlled, and spacing appears tuned for impactful display rather than dense body copy.