Sans Normal Bame 7 is a very bold, very wide, low contrast, reverse italic, normal x-height font.
Keywords: headlines, posters, sports branding, gaming, logos, industrial, tech, sporty, futuristic, aggressive, impact, speed, tech aesthetic, logo display, angular, chamfered, wedge-cut, slanted, compact-counters.
A heavy, slanted sans with faceted, angular construction and frequent chamfered corners. Strokes are uniformly thick with low contrast, and many terminals end in wedge-like cuts that create a crisp, mechanical rhythm. Counters are compact and often polygonal, with squared-off curves that read more as bevels than true rounds. Uppercase forms are broad and assertive, while the lowercase follows the same blocky geometry with simplified bowls and short, sturdy joins, producing a dense, high-impact texture in text.
Best suited to large display settings where its faceted shapes and slant can be read clearly—headlines, posters, title cards, and punchy branding. It can work well for sports identities, gaming/stream overlays, tech-themed promotions, and bold logotypes where an aggressive, engineered voice is desired. For long passages at small sizes, the dense counters and angular detailing may reduce readability compared with calmer sans faces.
The overall tone is forceful and kinetic, suggesting speed, machinery, and engineered precision. Its oblique stance and sharp cuts lend a competitive, action-oriented feel that can read as sporty or sci‑fi depending on context. The dark massing and angular details project toughness and a slightly retro-digital attitude.
The design appears intended to deliver maximum impact through weight, width, and a consistent system of chamfered cuts, creating a fast, industrial voice. Its geometry balances squared construction with controlled rounding, aiming for a modern, machine-made look that stays cohesive across letters and numerals.
Diagonal notches and clipped corners are used consistently across letters and numerals, giving the face a pseudo-3D/beveled impression without relying on outlines or shading. The “O/0” style appears more octagonal than circular, and many characters emphasize straight segments over smooth arcs, reinforcing the technical aesthetic.