Sans Normal Vulan 9 is a bold, normal width, low contrast, upright, short x-height font visually similar to 'Futura EF' by Elsner+Flake; 'Futura Now' by Monotype; 'Futura ND', 'Futura ND Alternate', and 'Futura Next' by Neufville Digital; 'Futura PT' by ParaType; and 'Futura Round' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, modern, approachable, soft, approachability, impact, clarity, contemporary branding, display utility, rounded, chunky, geometric, compact, high-legibility.
A heavy, rounded sans with soft terminals and largely geometric construction. Curves are broad and continuous, corners are eased rather than sharp, and joins stay clean and sturdy. Uppercase forms read wide and stable, while lowercase letters are compact with relatively small counters and a short x-height, producing a dense, even texture. Numerals follow the same rounded, robust logic, with simple shapes and consistent stroke presence that holds up well at display sizes.
This style suits headlines, posters, packaging, and brand marks that need impact without aggression. It also works well for signage and short UI labels where clarity and a friendly tone are important, especially at medium-to-large sizes.
The overall tone is friendly and contemporary, with a mild playfulness that comes from the rounded endings and generous curves. It feels confident and straightforward rather than technical or formal, lending a warm, accessible voice to headlines and short statements.
The design appears intended to deliver strong visibility with a soft, approachable personality. By pairing geometric, rounded forms with compact lowercase proportions, it aims for contemporary display utility and consistent rhythm in short-to-medium text settings.
Round punctuation (such as the i/j dots) and softly cut diagonals help maintain a cohesive rhythm across the set. The design favors smooth, simplified silhouettes and steady spacing, creating an even color that reads cleanly in bold, high-contrast applications like black on white.