Sans Normal Reliw 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' and 'Neutro' by Durotype, 'Crossten Soft' by Emre Güven, 'Catesque' by Gumpita Rahayu, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, clean, approachable, confident, clarity, approachability, modernity, impact, simplicity, rounded, soft, geometric, compact, even.
A rounded sans with sturdy, even strokes and softly squared terminals. Curves are generous and smooth, with circular counters in letters like O and C and a consistent, geometric rhythm across the alphabet. Uppercase forms feel broad and stable, while lowercase is compact with simple, open shapes; the single-storey a and g contribute to a streamlined, contemporary texture. Figures are clear and heavyweight, with straightforward construction and minimal flourish, producing a dense, legible color in text.
This font is well suited to display settings where a clean, friendly sans is needed with strong visual impact—such as headlines, brand marks, packaging, and wayfinding. It can also work for short-to-medium text in interfaces or marketing collateral when a dense, assertive typographic color is desirable.
The overall tone is friendly and contemporary, balancing clarity with warmth through rounded corners and uncomplicated shapes. Its strong presence reads confident and straightforward rather than formal or delicate, making it feel approachable and practical.
The design appears aimed at delivering a modern, approachable sans that stays highly legible at larger sizes while maintaining a cohesive rounded geometry. It prioritizes simple construction, consistent weight, and clear counters to create a dependable, contemporary voice.
Round punctuation and dots (notably on i and j) reinforce the soft, geometric character. The ampersand is simplified and sturdy, matching the font’s no-nonsense, high-impact style.