Sans Normal Rekus 7 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: ui labels, signage, packaging, posters, headlines, friendly, modern, approachable, confident, clean, approachability, clarity, versatility, brand voice, readability, rounded, soft corners, monoline, compact, open counters.
A sturdy, rounded sans with monoline construction and softly blunted terminals throughout. Curves are generous and smooth, while joins stay simple and geometric, producing even color and a calm rhythm in text. Counters are generally open (notably in a, e, s, and g), and the overall proportions feel slightly compact with broad shoulders and stable verticals. Numerals are clear and straightforward, matching the same rounded, no-nonsense drawing style.
Well suited for interface labels, navigation, and product UI where a clear, friendly sans is needed. Its strong, rounded shapes also work effectively for posters, headlines, packaging, and wayfinding, especially where a durable, approachable tone is desired.
The tone is friendly and contemporary, pairing a welcoming softness with a confident, workmanlike presence. Its rounded detailing reduces harshness, making it feel approachable without becoming playful or whimsical.
The design appears intended as a versatile rounded sans that balances clarity with warmth. It aims to deliver strong readability and an inviting voice through simplified geometry, softened terminals, and consistent stroke weight.
Uppercase forms lean toward simple, geometric silhouettes with rounded corners (C, G, O, Q), while diagonals (K, V, W, X) are thick and steady, reinforcing a strong graphic footprint. Lowercase forms maintain consistent stroke weight and spacing, supporting legibility at larger UI and display sizes as well as short text runs.