Sans Normal Apgoh 7 is a regular weight, wide, monoline, upright, normal x-height font.
Keywords: ui text, editorial, presentations, branding, signage, clean, modern, friendly, neutral, technical, clarity, versatility, approachability, modernity, consistency, rounded, open, geometric, crisp, minimal.
A clean sans with rounded, geometric construction and largely uniform stroke weight. Curves are smooth and circular, with open apertures (notably in C, S, and e) and straightforward, modern proportions. Terminals are mostly blunt and crisp, while bowls and counters stay generous, supporting clarity at text sizes. Uppercase forms feel stable and simple, and the numerals follow the same geometric logic with clear, readable shapes.
It suits interface copy, dashboards, and product UI where clean shapes and generous counters support fast reading. The steady, rounded geometry also works well for editorial layouts, presentations, and corporate or tech branding, and it can remain legible for wayfinding and signage when set with comfortable tracking.
The overall tone is modern and approachable, balancing a neutral, utilitarian voice with soft, rounded friendliness. It reads as calm and matter-of-fact rather than expressive, making it feel contemporary and dependable.
The font appears intended as a versatile, contemporary sans that prioritizes clarity and consistency while retaining a friendly, rounded geometric feel. It aims to perform reliably across headings and running text without drawing attention to stylistic flourishes.
Spacing appears even and unforced in the sample text, helping paragraphs look orderly without becoming rigid. The design keeps distinctive character through its round forms and consistent rhythm, avoiding sharp quirks or exaggerated contrast.