Sans Normal Apgoh 1 is a regular weight, wide, monoline, upright, normal x-height font.
Keywords: ui text, branding, signage, headlines, presentation, modern, neutral, clean, friendly, technical, versatility, legibility, contemporary branding, ui clarity, neutral tone, geometric, rounded, open apertures, even texture, low contrast.
A clean geometric sans with low contrast strokes and smoothly rounded curves. The design leans wide in its proportions, with generous counters and open apertures that keep letters clear at display sizes. Terminals are mostly straight and unembellished, while bowls and rounds (C, G, O, Q, e, o) are drawn with consistent circular logic. Overall spacing and rhythm produce an even, calm texture, and numerals follow the same straightforward, contemporary construction.
It works well for user interfaces, dashboards, and product typography where clarity and consistency matter. The wide, open shapes also suit branding, packaging, and signage, and it holds up effectively in headlines and presentations that need a clean contemporary voice.
The tone is modern and matter-of-fact, reading as professional without feeling cold. Rounded geometry and open forms add a mild friendliness, making it suitable for contemporary interfaces and brand systems that aim for clarity and approachability.
The design appears intended as a versatile, contemporary sans focused on straightforward legibility and a balanced geometric personality. Its restrained details and open forms suggest a goal of broad usability across digital and print contexts without drawing attention away from the content.
Round letters appear slightly dominant compared to straighter forms, reinforcing the geometric feel. The lowercase shows simple, highly legible structures and avoids decorative quirks, supporting a predictable reading rhythm in short text and prominent headlines alike.