Sans Superellipse Amhi 10 is a very bold, very narrow, low contrast, reverse italic, tall x-height font.
Keywords: posters, headlines, branding, packaging, sports graphics, playful, poster-like, energetic, retro, space-saving impact, expressive display, high attention, condensed, slanted, bouncy, bulky, rounded corners.
A condensed, heavy sans with a consistent left-leaning slant and blunt, softly rounded terminals. The shapes favor compact, superellipse-like bowls and counters, giving curves a squared-off roundness rather than true circles. Strokes are monoline in feel, with sturdy verticals and simplified joins that keep forms dense and graphic. The lowercase shows a tall, prominent x-height and tight apertures, while figures and capitals maintain the same compressed, punchy proportions for a uniform, blocky texture in text.
Best suited for headlines and short bursts of text where strong impact and compact width are useful—posters, bold branding, packaging callouts, and energetic promotional graphics. It can also work for subheads or large UI/wayfinding labels when a condensed, high-visibility voice is desired.
The overall tone is loud and upbeat, with a slightly quirky, off-kilter rhythm created by the pronounced slant and condensed mass. It reads as friendly and attention-seeking rather than formal, leaning toward a retro display sensibility that feels suited to bold, expressive messaging.
The design appears intended to deliver maximum impact in minimal horizontal space, combining a consistent slanted stance with rounded-rectangle geometry to create a bold, approachable display voice. Its simplified, compact forms prioritize punchy recognition and graphic texture over delicate detail.
In the sample text the tight counters and narrow set create strong word shapes and a dark typographic color, especially at larger sizes. The consistent slant across capitals, lowercase, and numerals adds motion and a sense of forward drive, while the rounded corners keep the weight from feeling harsh.