Sans Superellipse Amra 9 is a very bold, very narrow, low contrast, reverse italic, normal x-height font visually similar to 'Ikigai' by Monotype and 'Competition' by sportsfonts (names referenced only for comparison).
Keywords: posters, headlines, branding, sports, packaging, industrial, urgent, compressed, assertive, retro, space-saving, attention, motion, distinctiveness, impact, slanted, condensed, blocky, monolinear, high-impact.
A heavy, tightly packed sans with a pronounced reverse slant and a distinctly compressed footprint. Strokes are largely monolinear and built from simple, squared-off geometry softened by rounded corners, giving counters a superelliptical, rounded-rectangle feel. Terminals are mostly flat and blunt, curves are minimal and controlled, and the overall rhythm is dense with strong vertical emphasis; small internal apertures and narrow counters reinforce the compact, poster-like texture.
Best suited to short, high-impact text such as posters, large headlines, punchy brand marks, and energetic campaign or event graphics. It can also work for packaging or signage where a compact, forceful voice is needed, especially when set with generous tracking and ample line spacing.
The font reads loud and forceful, with a brash, no-nonsense tone amplified by the reverse-leaning stance. Its condensed massing and blunt shapes evoke industrial labeling, vintage headline treatment, and attention-grabbing display typography.
The design appears intended as a condensed display face that maximizes impact per horizontal space while maintaining simple, sturdy letterforms. The reverse slant and rounded-rect geometry seem chosen to differentiate it from standard condensed grotesques and to inject motion and attitude into big type.
In the sample text, the reverse slant creates a strong directional pull across long lines, making spacing and line length feel more dynamic and tense. The bold weight and tight interior spaces suggest it will visually clump at small sizes, while staying striking at larger display settings.