Sans Superellipse Tula 3 is a bold, very narrow, medium contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Fairweather' and 'Kaneda Gothic' by Dharma Type, 'ITC Franklin' by ITC, and 'Alternate Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, labels, industrial, stamped, utilitarian, gritty, retro, space-saving, impact, print-wear, vintage signage, rugged clarity, condensed, rounded corners, ink-trap feel, uneven texture, compact.
A condensed, heavy sans with rounded-rectangle construction and softly squared curves, giving counters and bowls a superelliptical feel. Strokes are thick and fairly consistent, with slight modulation and subtly pinched joins that create an ink-trap-like impression in tight corners. Edges appear intentionally roughened and slightly irregular, producing a printed or stamped texture rather than a clean digital outline. The overall rhythm is compact and vertical, with tight interior spaces and sturdy, blocky silhouettes that remain legible at display sizes.
Best suited for short, high-impact copy such as posters, headlines, packaging fronts, labels, and wayfinding-style graphics where a compact footprint is helpful. The textured edges can add character in branding and editorial display settings, especially when paired with simple layouts and ample size for the distressed detail to read clearly.
The font conveys a tough, workmanlike tone—somewhere between factory labeling, old packaging, and rubber-stamp signage. Its compressed shapes and distressed edges add urgency and grit, while the rounded corners keep it approachable rather than sharp or aggressive.
The design appears intended to deliver maximum presence in a narrow width while maintaining friendly, rounded geometry. The controlled distress and slightly pinched corners suggest a goal of evoking analog printing—stamp, letterpress, or worn signage—without sacrificing the core clarity of a straightforward sans structure.
Spacing looks tight and economical, reinforcing the condensed feel in text. Numerals and capitals share the same sturdy, compressed structure, and the distressed contouring is consistent across the set, suggesting a deliberate print-wear effect rather than random noise.