Serif Flared Gidom 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Program' by Emigre, 'FF Legato' and 'FF Marselis' by FontFont, 'Agent Sans' by Positype, 'Modal' by Schriftlabor, 'Quercus Sans' by Storm Type Foundry, and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, athletic, retro, assertive, dynamic, editorial, impact, motion, distinctiveness, display, oblique, flared, wedge-serif, compact, energetic.
This typeface is a heavy, oblique serif with subtly flared terminals that read as wedge-like serifs rather than slabs. Strokes are largely uniform with rounded joins and broad curves, giving counters a sturdy, slightly condensed feel in letters like O, B, and P. The slant is consistent and fairly steep, and many forms show gently tapered endings and angled stress, creating a forward-driving rhythm. Lowercase shapes are compact and sturdy, with a single-storey a and g and a short-armed, curved t; numerals are wide and weighty with simple, emphatic silhouettes.
Best suited to headlines, short blocks of display text, posters, and branding where a bold, energetic voice is needed. It can also work well on packaging and in sports or event-oriented graphics, where the oblique stance and flared serifs help create motion and presence at larger sizes.
The overall tone is punchy and kinetic, with a confident, sporty attitude that also nods to mid-century and signage-inspired typography. Its forward lean and dense color make it feel urgent and promotional, while the softened curves keep it approachable rather than harsh.
The design appears intended to deliver high-impact readability with a distinctive, forward-leaning personality. By combining sturdy, low-contrast strokes with flared serif endings, it aims to balance classic serif cues with a modern, action-oriented feel for display use.
The design maintains a strong, even typographic color in text, with slightly tight internal spaces that favor impact over delicacy. Flared stroke endings and angled terminals add a distinctive voice in both caps and lowercase, especially visible in E, F, T, and the diagonals of V/W/Y.