Sans Normal Jokaz 7 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'FS Blake' by Fontsmith (names referenced only for comparison).
Keywords: headlines, posters, sportswear, branding, packaging, sporty, punchy, energetic, retro, confident, impact, motion, promotion, athletics, display, oblique, compact, rounded, dynamic, high-impact.
A heavy, oblique sans with compact proportions and rounded, slightly squarish counters. Strokes are thick and clean with smooth joins and subtly tapered terminals that add motion without becoming calligraphic. Curves stay full and sturdy (notably in O/C/G/Q), while diagonals and angled joins emphasize a forward-leaning rhythm. The lowercase is robust and tightly set, with single-storey forms and short-to-moderate extenders that keep the silhouette dense and cohesive; figures are similarly chunky and legible at display sizes.
Best suited to high-impact display settings such as headlines, posters, brand marks, and packaging where a strong, energetic voice is needed. It also fits sports-related graphics and promotional materials, especially when used in short phrases or stacked layouts.
The overall tone is bold and kinetic, conveying speed and assertiveness. Its slanted stance and muscular shapes feel sporty and promotional, with a mild retro flavor reminiscent of classic athletic and mid-century advertising typography.
The design appears intended to deliver maximum impact with a forward-driving oblique stance, combining sturdy geometric curves with compact, punchy spacing for attention-grabbing display typography.
Capitals read particularly strong in short words, with a consistent slant and a slightly “stamped” solidity. Spacing appears naturally tight, which reinforces impact but suggests it will benefit from careful tracking in longer lines or small sizes.