Sans Contrasted Apmo 1 is a regular weight, very narrow, high contrast, upright, tall x-height font.
Keywords: headlines, editorial, branding, posters, packaging, elegant, dramatic, modern, luxury, display, refinement, impact, economy, contrast, condensed, vertical, crisp, linear, sleek.
The design is exceptionally condensed with tall proportions and pronounced thick–thin contrast. Stems tend to be straight and vertical, while curves are tight and controlled, creating a crisp, columnar rhythm across words. Terminals are clean and largely unembellished, keeping the silhouette modern; counters are narrow, and the overall texture alternates between strong vertical strokes and hairline connections. Numerals follow the same slim, high-contrast logic, producing a consistent, high-fashion look in mixed text.
Best suited for display typography such as magazine headlines, fashion and beauty branding, luxury packaging, posters, and campaign lockups where a tall, condensed voice is desirable. It can also work for short subheads, pull quotes, and wordmarks when ample size and spacing are available. In dense body copy or small UI settings, the narrow counters and hairlines may feel delicate and require careful sizing and tracking.
This typeface communicates a refined, fashion-forward tone with a cool, editorial restraint. The extreme verticality and sharp contrast give it a confident, slightly dramatic presence that feels premium and display-led rather than casual. Overall it reads as elegant, poised, and deliberately stylized.
The letterforms appear designed to maximize vertical elegance and headline impact while using minimal horizontal space. Strong contrast and narrow counters emphasize a polished, high-end aesthetic meant to stand out at larger sizes. The consistent, disciplined construction suggests a focus on controlled rhythm and stylish presence in short bursts of text.
The sample text shows a strong vertical cadence with noticeable emphasis on straight stems, giving lines a striped, architectural texture. Uppercase forms feel especially statuesque, while the lowercase maintains the same condensed discipline, keeping mixed-case settings cohesive and highly stylized.